Image from the author's archive

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Advantages of FBS:

you can optimize warehouse stocks without freezing funds in the form of inventory in the marketplace warehouses;
on some marketplaces, the costs under the FBS scheme are lower than under the FBO scheme;
reducing the risk of damage to packaging and loss;
no storage costs in marketplace warehouses.
Disadvantages of the scheme:

the delivery time to the buyer increases, which affects the position of the product in the issue;
Accordingly, for some sites the cost of commission and logistics is higher than for FBO;
additional burden on the seller’s warehouse and logistics and business processes;
shipments daily (with active sales).
Useful material
Focus on uniqueness and quality: how a manufacturer can improve sales on marketplaces and increase the number of orders several times over
How not to make a mistake with your choice
It is important to remember that everything starts with a general analysis of competitors and their products.

Analytics services allow you to analyze sales on FBS and FBO on Wildberries .

Below are examples from a sales report for a specific south korea consumer email list query we studied for one of our Clients.

So, sales by FBO:


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And sales on FBS:


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Image from the author's archive

The numbers are approximately the same, but when choosing a sales model, we recommend focusing on the top sellers in the category.

The image below shows that the seller ships goods from four warehouses: Elektrostal, Chekhov 2, Kazan and Krasnodar.