Let's look at the main ones. So, what can competitor research give us?

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Let's get back to the subject of discussion. It is important to know that in Internet marketing there is no typical competitor research that would help every company. In each case, it is an individual set of parameters that are studied from competitors.



Positioning competitors - to understand what image they form among the target audience. In particular, we can find out: who is the target audience, how competitors present their product (goods or services), what unique features they emphasize.
How customer service is structured - understand how you can make your service better.
Pricing policy and range - what competitors offer, and how much the range of options and prices differ.
Competitors' website (contact points) - how they engage south africa consumer email list the target audience on the website in communication, how they convert it into customers and brand fans. This also applies to other contact points - social media groups, emails, blogs, company pages in organization directories.
Internet marketing strategy - what tools competitors use, what budgets they invest in promotion.


Positioning of competitors. What to pay attention to?
What do competitors focus on? Examples of types of positioning:

Distinguishing characteristics - "our company operates 24 hours a day, 7 days a week."
Focus on benefits/solving customer problems - "if you buy a roof from us, we will install it professionally for free."
Unusual use case : "This mobile phone can also work as a flashlight."
For a narrow segment - "our online store sells shoes only for running."
Comparison with a competitor - "we also offer a set of winter tires as a gift, unlike our competitors."
There are other ways to classify positioning, but almost always it comes down to the fact that we select one or more elements of our business model and convey to the client why we are unusual in this particular aspect.