Aimed at financiers

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Informing about financial achievements or new projects, results of competitive struggle, relations with shareholders.

The value of a company is formed by two factors: the selling price and market expectations. Many managers have seen that the public perception of these factors depends largely on marketers and the most important shareholders.

Often, closed briefings are organized to manage analysts' expectations. To form a positive attitude among shareholders, annual reports are issued, consisting of "cleaned" accounting attorney email list information, an embellished description of reality, a logical explanation for the lack of efficiency in the past period, and optimistic forecasts for future activities.

Designed for employees
Informing about achievements and expressing gratitude, announcements of vacancies.

The peculiarity of image advertising is that it can be aimed not only at consumers, but also at the company's employees, if the organization is working on forming a positive image, so to speak, internally.

In this case, the concept is based on the company's own values ​​and policies, its capabilities, corporate culture and obligations to the audience. This is a good opportunity to present yourself in the best possible light: unique, responsible, decent and reliable. Many people consider these qualities to be truly valuable and possess them, so the image created on this basis can turn into a corporate reputation.

Types of image advertising

Source: RomarioIen / shutterstock.com

To create a company image among employees, it is necessary to pay special attention to the following factors:

purpose;

leadership traits of a manager;

corporate culture;

company prestige;

advertising;

popularization of the company.

If employees are confident that they work for a prestigious company, this will, first of all, affect the efficiency of their activities. In addition, the company will acquire loyal advertising agents in their person.

Intended for informational purposes
Changing corporate symbols, modernizing the enterprise, opening branches, social activity.

This type of image advertising involves expanding knowledge about the company. This means that the target audience remembers: this company is engaged in such and such a business and offers such and such a product or brand. The company must have an inseparable connection with the industry or product category. There is no benefit in the fact that people know about the existence of the company, but do not even guess what kind of business it does. Increasing audience awareness contributes to the popularization and creation of the image of the enterprise, which gradually turns into an increase in sales.


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6 tools of image advertising
Branding

To present a company and the products it offers to the consumer, both a good name and quality design (i.e. a bright, memorable picture) are necessary. Therefore, any image advertising begins with the development of a logo - the face of the company, and only after that is the existence and development of something reported, work is carried out to increase brand recognition.

Often, a character is born along with the drawing, which is not part of the logo, but is actively used. For example, the Energizer rabbit or the girl Alenka.

When creating a logo, all the nuances are taken into account, even those that at first glance seem completely insignificant (font, size and slant of letters, color scheme, etc.).

The main functional task of the logo is identification in the market.

Depending on the field of activity, the scale of the enterprise, its internal policy and some other factors, the company can use the following corporate identity media: business cards, forms, booklets, calendars, price lists, employee uniforms, etc.

External and internal media

The following tools are used as external media: street posters, signs, stands, pylons, etc. They serve as a reminder or information about the company or its products. One of the main advantages of this type of advertising is the audience reach. There is an impact on its subconscious, attracting the consumer's attention. While on the street (on the way to the store, to or from work, during a walk in the park), a person sees a bright picture, remembers it. If this media is designed in accordance with the rules, then the image will be deposited in the person's mind. Seeing a familiar product on a store shelf, a person may well buy it.