Paying attention to consumer behavior is key to the success of any marketing campaign. Let me show you just a few interesting points.
Customers evolve and depending on the product, your brand will be part of a phase in their lives.
Factors such as access to information, professional growth, consumer experience, longevity, new environments, relationships, technology and behavioral changes impact and reshape our worldview on a daily basis . Of course, this is true for those who are attentive and open-minded.
I really like a quote that puts the topic into perspective, while also adding a touch of class.
Heraclitus said: no one can step into the same river twice, because the waters are not the same and neither will you be. Do you see how everything is related to the consumer experience and learning?
An example: a teenager buys a cool outfit, ideal for reflecting his current moment in life, whose look will reinforce his personal image and integrate him more and more into his reference group. Belonging is beautiful and very profitable.
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Does your brand map to your customers' interests and aspirations?
Like the customer, the social environment is also constantly norway whatsapp data changing and a lack of care in marketing management tends to create blind spots.
Everything should be focused on relationships, retention, capturing insights in stores, digital touchpoints, events and any means that allows for qualitative data collection on the public's worldview, their needs and desires for the near future. Today has already happened, the game of success lies in anticipation.
Yes, there are buyer personas that provide us with ways to direct communication, tone of voice and general approaches to presenting solutions to consumers' concerns and desires.
In marketing, those who can segment, classify and position customer profiles at different stages in the marketing and sales funnels will be one step ahead.
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In our day-to-day tactical actions, we can easily personalize our deliveries, media impressions, SMS, email, remarketing, inbound, LPs and everything else.
A good strategy brings organizations refined communication and helps support actions for commercial intelligence with a view to transformation and especially regarding the future consumer.
Keep your focus on your customers' LTV and understand that depending on your segment, portfolio, brand positioning, your business will be just a phase. Which is normal for many.
Did you know that influence also generates social pressure, right?
It forces the consideration of new products that were previously off the radar. Remember the river you can't step into twice?
Marketing management must act to maximize results in the consumption window and keep the brand relevant and strongly imprinted in the minds of consumers.