Strategies for Creating Advertising Slogans to Attract Customers

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Short, capacious phrases are well remembered by people. The main thing is to use the features of human psychology when creating them. We tell you how to create bright and memorable slogans to attract customers.

Talk about your leadership
There are many ratings that determine the best companies by various parameters. And if a company takes first place by at least one indicator, this is already an excellent achievement. As a comparison, we can cite contests where the most charming "Miss" is chosen. Many people know that in addition to the "Miss Universe" contest, there is "Miss World", "Miss Grace", etc. Becoming the best in one of them is also an incredible success.

Examples of similar slogans to attract betting email list customers:

Carlsberg: "Probably the best beer in the world."

British Airways: "The World's Favourite Airlines".

Yandex: "You can find everything."

Pizza Hut: "America's Favorite Pizza."

Yamaha: "Born to lead."

Disneyland: "The happiest place on Earth."

Xerox: "We taught the world to copy."

Call your customers to action
To sell a product or service, you need a call to action. Many people will not get up from their seats until they are told that "this is how it should be!" The slogan should not only attract the client, but also work to increase sales, that is, push a person to perform a certain action.

Examples of such slogans to attract customers:

GP: "GP batteries, see it – buy it!"

Twix: "Take a break and have a Twix!"

Snickers: “Hungry? Snickersney!”

Sprite: "Quench your thirst!"

Nike: "Just do it."

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Try to stand out from your competitors
If your company or product has a unique feature, your sales will quickly increase. To attract customers, talk about this feature in your slogan. If people like it, it will be a good boost for your business.

Examples of such slogans to attract customers:

M&M's: "Melts in your mouth, not in your hands."

Duracell: "No battery lasts longer."

Heinz: "57 types".

Cadbury: "One and a half glasses of milk in every pound."

FedEx: "When There Is No Tomorrow."

CAMEL: "CAMEL relieves headaches."

Patra: "Beer with a cork."

Use rhyme in slogans to attract customers
Many slogans rhyme, making them more euphonious and easier to remember. A good move would be to build a rhyme around the name of a company or brand.

Examples of similar slogans to attract customers:

Whiskas: "Your pussy would buy Whiskas."

Sony: "It's not a dream, it's Sony"

Nicorette: "Nicorette, Nicorette – you can live without cigarettes."

Gillette: "Gillette - there is nothing better for a man."

Tie the slogan to the target audience
Reaching the right audience is almost a guarantee of success. The slogan will surely attract a person's attention, and he will think: "This is exactly what I need!"

Examples of such slogans to attract customers:

Alfa Romeo: "A Bachelor's Car".

Pepsi: "The choice of a new generation."

Forbes: "The Capitalist's Tool."

Use comparisons
Often, to convince someone of something, you have to resort to comparison. In advertising, it works exactly the same way. Slogans containing comparisons do a great job of distinguishing a product or service from its analogues.