Show video announcements of new products or tell about the start of sales

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Gamified format: Also fills the entire interface and forces the user to perform some actions in the game format, go through the demo version of the game, which allows you to be involved or wait for the ad to close.In-app advertising. Looking for conversion through mobile applications
Native advertising: A variant of a banner limited in size within the application interface. It is not propaganda, but rather informational in nature. For example, this is a common practice in banking applications. Often, a person may not realize that this is advertising, which increases the chances of it being effective.
Rewarded Video: High engagement, positive user experience, high ROI for the advertiser - the trio of a successful campaign.In-app advertising. Looking for conversion through mobile applications
When delving into the strategy of the campaign being developed, it is also important to understand the advertising metrics to predict the effectiveness and profitability. When planning the placement of ads in the application, focus on such metrics as:

CPC (cost per click): measures the cost of one click on an ad. Convenient, as it charges for a real action on the ad, which guarantees the user's interest and, therefore, conversion.
CPA (Cost per Action): determines the cost of attracting south africa telegram data customers who have performed a certain action. For example, for clicking on a link or filling out a form.
CPI (cost per install): a metric that reflects the cost of installing a given program: software, game or application.
CPM (cost per mille): reflects the cost per thousand impressions. Effective for the purposes of promoting a company and working on recognition.
Thus, having decided on the format and placement of the advertising message, it is important to think in advance about assessing the effectiveness of the results. Managing metrics will allow you to determine the in-app advertising budget and predict the effectiveness of the target audience and the desired conversion. It is equally important to predict what device your target audience will use. This will allow you to identify available platforms, correctly display ad resolutions and ensure their safety. For example, according to StatCounter, Android devices are used more in Russia (61.9%) than iOS (33.08%).

Of course, in-app advertising will continue to evolve and adapt to new technologies and trends in 2024. For example, it will inevitably be associated with the use of artificial intelligence results, which will help optimize advertising campaigns and personalize content. Don't stop at looking for conversions in mobile apps only. The marketing strategy should be comprehensive, including work on social networks and the company's website. For the latter, try the range of Envybox widgets! We will install conversion widgets for your request on the site for free, and also provide free access for 8 days . Believe me, this is enough to evaluate their effectiveness and get the first applications!Given the audience's attitude towards podcasts, this marketing tool continues to gain popularity, so business owners, entrepreneurs, and marketers are looking to make the most of this media form.