To help you better understand this “subject” I decided to interview Matteo Boscolo (Digital Analyst at Peak Metrics) so that you can apply it immediately in your marketing strategies.
Table of Contents
What is a measurement plan for?
What tools are used to do this type of analysis?
What is your process for building a malaysia number whatsapp measurement plan?
Do you think it is useful to measure the performance of a website?
What is a measurement plan for?
In digital marketing, a measurement plan is a document that aims to translate business objectives into measurable metrics and dimensions . It serves to ensure that marketing objectives and strategies are always connected and measured by performance indicators shared by all stakeholders.
It is a fundamental document not only for the web analyst, who uses it to create the actual measurement system , but also for those who deal with strategy in any channel.
Proceeding without a measurement plan is the equivalent of hiking a mountain trail without planning the journey you are about to take: you can bring too much stuff (over tracking) or too little. In both cases, you risk not having the most important tools at hand, the ones that allow you to know whether or not you are reaching the goal you set yourself.
What tools are used to do this type of analysis?
The tools used can range from post-its to a Google Sheets document. The important thing is that this document must be created together with the stakeholders . No one better than the owner or the marketing manager has clear objectives of the business and its web properties.