To start searching and analyzing keywords in SimilarWeb, you need to:create an account.After which the system will provide 7-day free access to the premium version. Next – open the “Website Analysis” block and get started
The first way is to find keywords from your competitors' websites.
To see what keywords users search for and find competitors, find the “Search” section and click on the “Keywords” block.
The next step is to enter us cell phone number list up to 5 names of competitor sites in the search window.
! If you don't know who your competitors are, enter your site or at least one competitor. After that, the system will recommend similar ones.
enter up to 5 names of competing sites
You will then immediately see the overall search traffic figure and the number of organic and paid keywords driving traffic to the analyzed websites.
Read also : 10 Things You Can Do in Similarweb for Free
A table will appear below with a list of keywords and information about each of them.
table with a list of keywords and information about them
Look at them. What brands, what keywords do they belong to, and what landing pages do they send visitors to? What traffic do they generate?
For best results, use the available filters. SimilarWeb offers the following options:
Types of keyword filters from SimilarWeb
show only organic or paid queries;
filter by branded and non-branded keywords;
limit keywords to only one search engine;
select the search type (regular, image search, shopping section query, video search);
limit keywords to a certain frequency;
show those whose CPC is within the desired range;
filter by SERP type;
show queries containing the word you need;
search keyword by keyword
limit by type of request (local, informational, job search, navigation, payment);
reflect new ones (those that appeared within the last month);
those that are trending;
keywords in the form of questions.
The second way is to find keywords based on the stage the client is at.
SEO experts advise creating separate lists of keywords based on what stage of the funnel your potential customer is currently at:
at the top (TOFU) – looking for information;
in the middle (MOFU) – thinking about;
at the bottom (BOFU) – search for nearby stores and compare prices.
How can I see keywords for each funnel block in SimilarWeb?
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To do this, you can use the same competitor keywords table. But apply the filter “Organic traffic”, “Non-branded keywords” and go down to the search bar.
Search for keywords behind the funnel stage
To find your first step (TOFU) keywords, try entering general terms like “what” or “which” that reflect your initial exploration of the product.
For MOFU, more specific terms would be appropriate, such as words like “best” or specific brand names – anything that reflects the intent to compare products.
Read also : On-Page SEO: What is it and how to work with it
BOFU is distinguished by queries containing the words "cheap", "near me". That is, displaying a certain rating of the product, narrowing the options.
Another way is to find keywords by industry
Instead of focusing on specific companies, look at what keywords are most popular in your industry as a whole. This way, you can learn more about the interests of your potential target audience and use this to attract more people to your site.
How to do this?
To do this, go back to the home page of the premium version of SimilarWeb and select the “SEO” block, select the section"Keywords by Industry"and in the search bar on the right, enter your industry.
Key words for galuzzuAfter that, set the time frame and the desired geographic region for analysis, filter only non-branded keywords. Also try the "New" and "Trending" filters to find popular topics.
Read also : GA4 Features Useful for SEO Analysis: Reports, Dashboards
We hope that you find these methods of searching for keywords using SimilarWeb useful. Try out different features of the system. Don’t be afraid to use filters – narrowing the results will allow you to see the most relevant keywords for a specific goal of your business.