What is Marketing 5.0 according to Philip Kotler and why is it important?

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Marketing knows it needs to keep up with trends in consumer behavior to stay relevant. If we live in the digital age, it is clear that technology must be at the heart of business strategies.

But does this contribute to a better society? That is what Marketing 5.0 questions.

Marketing 5.0 is another concept created by Philip Kotler , following the history of marketing that was born there in Marketing 1.0 and evolves as consumers and technologies change.

In today's age, technology permeates every sphere of our lives, but belarus telegram screening consumers are concerned about the effect this will have on humanity and its quality of life. That's why companies must put technology at the service of people's well-being and not the other way around.

If you work in marketing, it is important for you to know this concept. Let's now understand what Marketing 5.0 is and how we got to this stage of marketing. For this, we have prepared this content with a lot of valuable material, including:

What is Marketing 5.0?
Marketing 5.0 is the stage in the marketing evolutionary chain marked by the power of technology in favour of quality of life and people's well-being. If the digital era puts technology at the centre of our lives, it must contribute to the good of humanity.