Web Analytics Metrics and Key Performance Indicators

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In this table, we have collected and explained the main terms of web analytics. They are used most often by Internet users and they are the ones that cause the greatest number of discrepancies between services, editors and advertisers.

Google Analytics Yandex.Metrica SimilarWeb Liveinternet
Pageview View page — View
Session Session Visit (Total Visits) Session
User Visitor Visitor (Unique Visitors) Visitor

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Google Analytics
A free service provided by Google to create detailed statistics of website visitors. Statistics are collected on Google's server, the user only places the JS code on the pages of his site. The tracking code is triggered when the user opens the page in his web browser.

Pageview — This metric shows how many pages users visited. It takes into account both unique and repeat visits. For example, if a user viewed the Contacts page, went to the catalog, and then returned to the Contacts page, the system will record 3 views.

Session is a basic metric used to track website traffic. When a user visits an online platform, the tracking code records the start of the session. The session is interrupted if the user has been inactive on your site for 30 minutes or more. For example, they walked away from the computer, closed the window with your site, or simply switched to another tab.

User - a website visitor for whom at least one session has been registered over a certain period of time.