Whether you are a beginner or advanced in online sales , your products will be linked to Google Shopping in no time. The platform serves as an additional sales channel and thus helps you generate more sales.
In this article, we tell you about Google Shopping:
What is Google Shopping?
What are the benefits of Google Shopping?
How to sell on Google Shopping?
How much does Google Shopping cost?
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What is Google Shopping?
Google Shopping is part of Google Ads . This offering is aimed at online businesses that want to advertise their products on Google.
As soon as potential customers search for the product you offer, they can taiwan cp number see your product ad in the top right corner of the search results or on the special Google Shopping page . This ad includes a product photo, a title, the price and a short description. As soon as someone clicks on it, your online shop opens. Per click, you pay an amount that you can define in advance, so that the costs do not overflow.
What are the benefits of Google Shopping?
Online stores are making extensive use of Google Shopping, and for good reason. Here are the biggest benefits of Google Shopping:
Easy to use
Your stock is always up to date
More revenue with relatively little effort
Quick analysis on the effect of your campaigns
More knowledge about potential customers
Easy to use
You don’t need months of training to get started with Google Shopping. Once your back-office inventory is in order, you can link your products to the Merchant Center, which then links to Google Shopping, in just a few clicks.
Your stock is always up to date
You will never again have to manually enter your products one by one and keep your inventory up to date. It's automatic! You no longer have products in stock? You can then make sure that these products are no longer displayed on Google Shopping, so that you will not have additional costs for clicks.
More revenue with relatively little effort
Google Shopping works like a shop window that you can decorate yourself. Visitors have already viewed the products you offer in your "shop window" before visiting your online shop. They already know more about your product and have been able to compare it with other suppliers, which makes purchasing easier. The conversion rate via Google Shopping is therefore high, while the costs are relatively low.
Quickly measure the effect on your campaigns
Gain insights into your campaigns. What happens when a customer clicks on your ad? Do visitors only go to your online store or do they also buy your product directly? Based on the results, you can optimize ads and get the most out of your campaign.
More knowledge about potential customers
With Google Shopping, you have a unique opportunity to learn more about potential customers. Manage target group statistics for all your shopping pages.
How to sell on Google Shopping?
All you need is an online store with loaded products, a Google Ads account, a Merchant Center and the ambition to generate more sales through an online store.
The Google Shopping setup works as follows:
Do your research and determine your strategy
Create a product feed
Upload your product feed to Google Merchant Center
Create a Google Ads account and link it to your Merchant Center
Set up a shopping campaign
Analyze your numbers and optimize your ads
1. Do your research and determine your strategy
A good strategy is important to get the most out of your campaigns.
Calculate in advance the margin you have on the products you want to sell in addition and determine your advertising budget accordingly. Set clear limits to this budget, so that it does not turn out later that you have spent much more money than you earn on the products.
Also do some research on keywords and your competition. What are people searching for specifically? How much do those words cost per click? Where is the competition investing their money? Look at where your opportunities lie and then determine your strategy.