Now we are trying to vietnam cell phone number list involve artificial intelligence in work processes. The introduction of artificial intelligence services and API is already being implemented in relation to sales, sales analysis, interaction with Foxtrot clients. But for now, everything is in the testing stage.
Can modern technologies replace people? What jobs might be under threat, in your opinion?
There is such a trend. From my experience using AI, I can say that the tool must first be taught and configured for yourself. If the company copes with this, it will be able to save about 20% on labor resources. But this does not apply to all areas.
As for marketing, artificial intelligence will definitely not be able to create good creative ideas, launch and implement a project. In a CRM system, it can be an assistant in terms of analyzing the customer's purchasing behavior.
In terms of content, in the future it will be possible to create videos and images using AI. Not yet, because the brand has a unique identity and style.
I don't see a threat in the near future. For now, artificial intelligence can exist as a trend.
What trends do you observe in the global retail market? Which of these can be adapted to the Ukrainian market?
I would say the opposite, because the entire global retail followed the example of the Ukrainian market before the start of the full-scale war. When communicating with international brands (Apple, Samsung, etc.), we find new mechanics, stories, how to best provide the product to the consumer.
Ukraine also has a strong competitive environment, which generates many innovations. For example, the stable European market is at a standstill, there is almost no customer experience, everyone is moving to marketplaces. If we are used to delivery times of 1-2 days, then there it is a week.
We are constantly working on customer experience so that customers perceive Foxtrot as a place where they will find a solution to their pain.
First interview with the new SMO Foxtrot
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What ecommerce trend do you think will be hyper-relevant among consumers in the near future?
Smart home. The trend of controlling all gadgets from a smartphone in an apartment or house is actively growing. Now all vendors ( an individual or legal entity that promotes and supplies goods under its own brand - editor's note ) produce equipment controlled from a smartphone. But the integrator of a single application wins and "hits the jackpot" in the global trend of smart home.
Is Marketing an Art or a Science?
The marketing industry is in a constant state of development. Classical methods work on a general level, but science cannot be creative.
Therefore, I will say that marketing is a theater, where the CEO of the company is the conductor, marketing is the orchestra playing music for the consumer sitting behind
.