Visual Merchandising: What it is and why you should use it in your business

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As we have seen on other occasions, physical stores continue to have a huge presence. For example, users who practice Webrooming are good prescribers of the retail channel. For this reason, it is very important to implement a Visual Merchandising strategy that boosts the clientele of our store and therefore increases sales. It is the best way to give a fresh air to our business, make it attractive and stand out from the competition.

When the competition is fierce, it is no longer enough to simply display a product. It must be done in an attractive, appealing way, complementing it with other types of elements that enhance its presence in order to make it more attractive to the eye. That is where Visual Merchandising comes into play, a method of action in store that is responsible for arranging and displaying products in a way that attracts the attention of consumers. The conversion into sales of this call for attention depends on other factors, but we will achieve the most difficult thing: that users become interested, want to see it closer, try it or buy it.

The goal is to create a certain aesthetic, tell a story or create specific campaigns. A very common mistake is to think that a good window display and a display will do all the work. The Visual honduras number data Merchandising technique is revolutionizing the street market , and we are already beginning to see even the first 3D shop windows that look like they are straight out of a science fiction movie. We agree, it may be too early and expensive to implement this in your business, but the alternatives are many and varied.

retail innovation
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How Visual Merchandising helps me
The answer could be a resounding: Everything. Taking care of the image of a business is always positive, standing out from the competition is always positive and working on the product to make it more attractive is always positive. Highlighting the excellence of the products or services we offer should be almost obligatory. The advantages of Visual Merchandising are many and varied, but we are going to review the most essential ones:

Increase sales and return on investment by maximizing the use of available space.
Enhance the window display, since the appropriate use of visual merchandising will make people stop to look at our store and, most importantly, come in to see what other products or services you offer.
Making the most of space – large shopping centres and big brand stores have more room to tell stories and engage people. On the other hand, smaller stores must use other techniques, such as lighting in the store or prioritising products that attract more attention.
Taking advantage of the seasons or specific holidays, changing the decoration or offers depending on the time of year in which we find ourselves, the strategy will be adapted to these days to take advantage of them and present yourself accordingly.
Achieving autonomy in customer purchasing , with specific visual merchandising you can get the exhibitors to speak for themselves about the benefits of the products, so that the customer does not need an advisor to take the product or this help is less.
Visual merchandising in shop window
How to start my Visual Merchandising
There are also many tips we can give you to get your Visual Merchandising up and running. There is no exact science to getting it right. Everything will depend on whether you know your product or service perfectly and even the potential public that passes by the store.

Coordinate the decoration
It is important that there is a balance between the interior decoration and what we show in the window. The customer has entered the store because of what he has seen outside, but he must feel equally pleased inside. This is something that instinctively helps in the purchasing process as we keep him alert with what has caught his attention.