But, regardless of whether we use algorithms like Netflix, internal data like Spotify, or a mixture of internal and external data like Very, leveraging customer insights is proven to help improve our understanding of our audiences.
How can you get started?
Customer insight marketing is a process that involves several key steps. Although it’s a highly-effective marketing tool, it’s a process that cannot be rushed. When planned thoroughly and executed precisely, insight marketing can provide you with powerful knowledge and insights. However, if you fail to plan the process correctly and do not interpret the data properly, you may make false assumptions that impact your ROI.
To get started with the process, you first need to establish what you want to learn. Before conducting any research, you need to work out exactly what you want to learn about your customers and how you plan to get your data. By establishing clear goals for the process, you’ll find it much easier to stay on track. This is especially important if you have vast quantities of data to mine.