The complexity of the platform, Google's hunger for more and more investment, and the number of options it presents meant that Google missed the mark.
Added to this are attempts at failed solutions such as Adwords Express, which have caused many small businesses to have bad experiences that have ended up discouraging them from investing further in this type of advertising.
As if that weren't enough, while Google was trying to figure out how to reach these types of advertisers, Facebook did know how to do it and captured a large part of the long tail market (small companies without the time or resources to hire someone specialized) by offering Facebook pages as the company's presence on the Internet and advertising on Facebook that could be tested with ridiculous budgets with a couple of clicks.
However, Google was not going to give up and new attempts are coming to recover the lost ground which, it seems, could be very interesting.
Taking advantage of the evolution of artificial intelligence in recent years philippine area code and its application to advertising, it is increasingly easier to limit the number of options given to the user and achieve acceptable campaign performance.
With this premise, new types of campaigns have been created that can cover the gap that existed in Google's advertising products.
We talk about smart campaigns.
Google Ads Smart Campaigns - New Option
What are Google Ads Smart Campaigns?
Essentially, Google Ads Smart Campaigns are a new type of campaign that Google introduced at the end of 2018, which bring together elements from different types of campaigns and in which, with a few inputs given to the tool through a few-step wizard, Google, supported by machine learning, takes care of all the optimization.
This is a type of campaign that Google explicitly classifies as “small businesses” and that simplifies the creation process with the promise of taking no more than 15 minutes.
Smart campaigns must be distinguished from Smart Display campaigns (where ads will only appear on the display network) and Smart Shopping campaigns.
The smart campaigns we are talking about are mainly focused on appearing in search results, although they can also appear on Maps or the display network.
However, it is a new type of campaign, not a variation or feature of search campaigns.
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