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For more information on the relationship between CRM and customer segmentation, please see the following article: What is customer segmentation? Explaining the basic marketing method What is customer segmentation? Explaining the basic marketing method Enhance customer aftercare A CRM strategy is also effective in improving after-sales care for customers. The quality of after-sales care has a big impact on repeat customers because it lets customers know how they are being treated. For example, if customers receive courteous customer support, they will have a stronger impression that the company cares about its customers.


CRM strategies also centrally manage customer purchase uruguay telegram database history and inquiry history. Centralized management of inquiry history allows related parties to share the same understanding, which helps prevent dependency on individual staff, such as maintaining the quality of inquiry responses even when a staff member is absent or has left the company. Creating a manual of frequently asked questions and answers will help you resolve customer issues smoothly. In addition, by distributing coupons based on the purchase history of products and services and providing appropriate after-sales support, it becomes easier to encourage customers to make repeat purchases.


In this way, the data obtained through CRM activities can be used to improve the quality of after-sales care and foster loyalty to your company. Marketing professionals discuss how to achieve the highest level of customer satisfaction Marketing professionals discuss how to achieve the highest level of customer satisfaction This document is full of useful know-how and is a compilation of session videos distributed by the business video media "PIVOT." Download the document CS (customer satisfaction) improves Implementing a CRM strategy will improve " CS (Customer Satisfaction) .