Remove all unnecessary metadata.
Upload already compressed images to the website.
This is done through different tools. One of the most effective is Optimizilla , a tool for compressing multiple images at the same time. Here you can increase the compression and monitor the image quality very carefully: if it loses the good result you can always go back.
image compression with squoosh
Then there is Squoosh , a Google tool for compressing photos whatsapp in philippines and graphics. How to optimize images with this solution? Simple, drag the content you want to lose weight and choose the options: you can also resize the image and crop or reduce it in terms of size.
Remember this is not meant only for images. There is a great need for optimization of size and code to quickly load the videos you insert into your publications.
Among the main SEO factors, the loading speed of web pages stands out. The reason is simple: Google has the objective of offering the best possible content, and not only from the point of view of the content defined in creative terms. But we must not lose sight of the technical quality that allows the user to enjoy a web page in the best possible way.
optimize images pagespeed insights
This is why Google has defined, with ever greater care, the role of speed in SEO positioning , always suggesting new tools to have concrete information: Pagespeed Insight , Lighthouse and Search Console are tools for this work. Also to keep the weight of the photos under control.