Benefits of using Twitter for business

[ishanijerin1]

There are three main benefits to using Twitter for business:

Information spreads quickly
Able to reach a variety of consumer segments
You can check the objective evaluation of consumers.

I will explain each one.


Information spreads quickly

Twitter is a highly real-time social networking site.

It is possible to deliver information about general manager email database companies and services in real time.

You can get attention by posting on topics that interest users at the right time.

Also, when a post goes viral, the account and its post will spread in the blink of an eye.

Twitter has a very high rate of diffusion, so this is a major advantage.



Able to reach a wide range of consumers

By utilizing Twitter, you can reach consumer segments that have not previously had contact with your company or service.

If you can pique the interest of a new consumer demographic, you can expect further spread and promotional effects.

Twitter also offers great advantages when it comes to reaching new customers.


You can check the objective evaluation of consumers.

Twitter is most commonly used to post tweets of 140 characters or less.


You can check out consumers' casual tweets to find out their personal opinions and evaluations of companies and services.

It can also provide hints for product development and improvement.

Another benefit is that you can hear the real voices of consumers directly.


Disadvantages of using Twitter for business

Next, I will list the disadvantages of using Twitter for business.


There is a possibility that the company's image will be negatively affected.


There is a risk of outrage on Twitter.

A "flame war" occurs when a large number of posts containing criticism, slander, etc. are concentrated in online comment sections.

A backlash can also cause a company's image to be tarnished in a short period of time.

For example, posts that show insensitivity to politics, religion, world affairs, etc. can cause outrage.

In order to avoid a backlash, it is important to be responsible and careful when posting.