Consider How Much Time & Resources are Required

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Where ideal clients get their information offers clues into whether or not they’re a good fit for your services. Are they searching for the answers you have?

If they attend Startup Grind events, follow Steli Efti, read Zero to One by Peter Thiel—and you coach budding startup entrepreneurs—you may have a match.

What they consume also reveals whether or not they are taking initiative, doing the research, and putting in work to achieve their goals. And if they are—where you can reach them.

So, what are these information sources? Consider:

What podcasts do they listen to?
What books and magazines do they read?
Which blogs, websites, or online forums do they frequent?
Who are the gurus or influencers they follow?
Where do they engage on social media?
Ask your best clients where they hang out. What inspires georgia telegram data them? Where do they learn? Who do they trust? Then, you can work backwards to establish those sources as signals for an ideal customer.



When you know your value, you can set the right price, for the right clients.

5.
Cash isn’t the only resource clients need to succeed with your services. Also consider the time commitment and any other resources they need to truly succeed.

A prospective client could hit all your other boxes, but if they can only commit an hour to the program per week and your most successful clients commit five hours? That’s a mismatch.

Clock-check your clients. Discover how much time is required—on top of coaching sessions—to achieve consistent success.