To create effective content

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To do this, it is essential that they become registrations or leads, so that we have their data and can follow up with them. Acquisition: users must express interest in our offers. Lead: The lead nurturing phase consists of creating a relationship with the acquired contact, with the aim of accompanying them during the process of purchasing your service or product. Sale: This is the most important conversion, which consists of transforming the audience into real clients. Conversion funnel Create content for the final stage of the funnel Content in this phase is geared toward showing customers that your service or product is what they need to meet their needs .


Think of content focused on the sales pitch , as moj database users are ready to buy. you must ask yourself the questions your client asks, such as: why buy this product?, how does it work?, what benefits does it offer me?, etc. The important thing is to provide information that leads the lead to purchase. Don't waste time talking about how great your company is or its history. Content formats for the bottom of the funnel At this point, different marketing actions make sense . You can play with various attractive content such as sending catalogs, free trials, coupons, etc.


Take note Coupons, promotions, free shipping Limited-time offers such as coupons, free shipping, and promotions are also suitable for bottom-of-the-funnel sales, as they generate interest in the public to consume the product or service. These are offers that, as in the previous case, make people buy what you offer, only with more attractive conditions for them. And if the experience is positive, they are likely to do it again for the full value in the future. Product catalog As the name suggests, a catalog is an organized list of the products offered by your company.