First, talk to your audience

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Want to raise awareness? Create a challenge, checklist, or eBook.

Want to help people discover you when considering solutions to their problems? Build a community, set up a free mini-course, or host a workshop.

Want to add more hot leads to your sales team’s pipeline? Focus on the decision stage with free consultations, assessments, and quizzes.

Choose where you want to target, and you’ll know which lead magnet will fit better.

Find Out What’s Relevant to Your Audience
There are two simple ways to do this.


There is no better way to learn what people need than georgia telegram data talking to them. That may mean joining different groups online, spending more time listening on social media, or picking up the phone and calling people in your audience (either current clients or leads). Ask: What’s a hot topic in my niche right now?

Second, consider the resources you’re constantly sharing with your paying clients. What seems to strike a chord with them? What gives them the biggest results? Then, consider condensing it into something you can give away for free.

For example, are you always going through the same steps to help people work through a certain problem? Turn those steps into a one-page checklist.

Or are you always giving the same advice to people at a certain point in their journey? Host a live workshop on that topic.

Being relevant means you care more about what your audience needs than what you need. If you focus on genuinely helping people, your lead magnets will attract high-quality clients.