Email marketing and LINE delivery functions

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If the issues are shared among members, they will not lose sight of the goal: "For what purpose do we design the scenario, and what results do we want to achieve?" 3. Decide on the target you want to approach Once you have defined the problem, you need to decide on a specific target to approach. Not only in scenario design, but in business, target selection is essential. By determining the appropriate approach measures for your target, you can allocate resources to the areas that are needed.


Although it varies depending on the product, CRM systems senegal telegram database allow you to classify customer information by segmenting it mainly based on customer attributes and behavioral history. You can also use the following analysis methods when selecting your targets: RFM analysis A method mainly used to extract good customers. Based on the following three items, for example, it can be determined that "customers who have high scores in all items are valuable to the company." ・Recency (latest purchase date or last purchase date) ・Frequency (purchase frequency) ・Monetary (purchase amount) Customer Analysis A method for understanding a company's customer base.


It often involves organizing data on members who have purchased products based on their past purchasing history. Sales Analysis A method to understand your company's sales trends. By analyzing monthly sales amounts and the number of purchasers, you can understand when products are likely to sell well (or not). By understanding the timing, you can find issues and solutions for each timing, such as "seasons" or "starting a new life." For more information on the three analysis methods above, please see the following articles: [With concrete examples] What is CRM analysis? A thorough explanation from importance to methods [With concrete examples] What is CRM analysis? A thorough explanation from importance to methods 4.