Opportunities for linking both "online" and "offline" purchasing behavior are increasing

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Distribute special coupons to customers who make a specified number of purchases Give select repeat customers the opportunity to try new products early Respond to customer inquiries the same day CRM systems are equipped with implementation functions such as step LINE and inquiry management. By utilizing these functions, it will be easy to design scenarios such as "sending useful information periodically via step LINE starting from the date of the user's official LINE registration" and "using the inquiry management function to prepare the entire company to respond to customer questions.


" Decide on a priority When considering scenario design, it may be saudi arabia telegram database necessary to implement multiple approaches. If multiple measures are to be implemented, first determine the order of priority. The impact of each approach on your company's goals will vary. To achieve results efficiently, it is important to prioritize measures that will have a large impact on achieving your goals. It is also a good idea to start with measures that are most likely to be feasible, taking into account your company's resources (funds, personnel, technical capabilities, etc.


). Please see below for specific measures. [Related article] How to proceed with CRM measures? Recommended methods and key points for success explained with examples! Set clear numerical goals and be able to measure results Set clear numerical goals for yourself: "What results do you want to achieve through scenario design?" As explained earlier, it is essential to go through the PDCA cycle to improve measures. However, if the goal is unclear to begin with, it is impossible to properly determine, "What is lacking and to what extent?" and "What specifically should we do to achieve the goal?" In this state, even if you take the trouble to design a CRM and implement measures, you may end up in a situation where you "delivered emails but don't know how to improve afterwards.