We explain the relationship between the two and provide specific examples of initiatives

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, Ltd. The company's philosophy is "a service industry that conveys gratitude," and it operates a brick-and-mortar gift shop called Saladkan and an e-commerce site called Shaddy Gift Mall. To further strengthen the relationship between Shadi headquarters and its chain stores, the company decided to introduce a CRM system as early as 2004. Not only did they build relationships with customers to encourage them to use Shadi for various special occasions such as weddings, funerals, birthdays, school entrance, graduation, and wedding anniversaries, but they also actively used the CRM system to share sales promotion information from headquarters in order to approach consumers in tandem with the chain stores.


Specifically, they have achieved great results by combining qatar telegram database building a network via the Internet (online) with a steady, real-life follow-up system (offline), such as "sending out emails and faxes simultaneously to share information, and then having a supervisor visit the store to support sales promotion." Our company's "Synergy!" was instrumental in this CRM activity. "Synergy!" has a long track record of implementation in large companies, and was implemented because it "reduces necessary expenses" and has strong security.


"Synergy!" has a comprehensive email distribution function, and was evaluated for its ability to not only share information with chain stores, but also to thoroughly follow up with customers. Using Synergy!, the company continues to focus on providing information that is useful not only for building relationships with customers but also for managing its franchisees, such as understanding the current situation of local stores and sharing examples of successful stores. For details on Shadi Co., Ltd.