We’ll help you learn how to write cold emails that convert and set up a cold email strategy that works for coaches and consultants.
Why Cold Email? (No, it’s Not Spam!)
First, let’s get this straight—you don’t need to be a sleazy snake-oil salesperson to send a cold email.
Everybody hates the dozens of spam emails in their inbox every day. These emails go out to lists of thousands of people simultaneously, with no previous research or thought into how they might help you personally.
Your cold emails don’t have to be like that. A good cold email strategy involves:
Defining a profile of people you can help
Doing research to find those people
Learning more about the individual
Reaching out with a friendly offer that could provide value
Cold email isn’t about making sales—it’s about making connections.
And when you master the skill of making kazakhstan telegram data connections, you’ll be able to fill your books with people excited about being coached by you.
Setting Up a Cold Email Strategy for Your Coaching Business in 7 Steps
So, how do you set up a cold email strategy? Just find as many email addresses as you can and blast them all?
Heck no. Let’s discuss how to set up the foundation of a good cold email strategy and then how to execute it.
Step 1.
If you know specifically who you’re selling to and why, you'll surely get more clients.
You can start by creating an ideal client profile, which is the same as the ideal customer profile for a product-based business. Since you’re serving businesses and clients, you’ll want to think of job titles, industries, pain points, and even personality traits of the people and companies you best serve.
How do you do this?
Find People You Genuinely Believe You Can Help
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