Typical features of a CRM system

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Its goal is to improve customer satisfaction and build long-term relationships of trust, ultimately turning customers into fans of your company. The tool needed to realize this CRM concept is the "CRM system." Although it varies by product, a CRM system mainly centrally manages the following information: Customer basic information (name, address, age, gender, family composition, etc.) Inquiry history Online and offline purchase history Total purchase amount Business card information exchanged at seminars and exhibitions Information to be entered when participating in a webinar .

Browsing history on your company's website Store visit jordan telegram database history Records of interactions at physical stores By managing a wide range of information as described above and checking customer status in real time, you can implement "optimal measures tailored to needs" as follows: Send exclusive coupons to customers who spend more than a certain amount to encourage them to return Based on the survey results, fix the areas where there were many requests for improvement Starting from the first purchase date, we send step emails to gradually convey the appeal of our company, and ultimately encourage them to become fans.


Key features of a CRM system The main functions of a CRM system are: Customer information management function A typical function of a CRM system. It can manage a wide range of information, such as customer names, purchase history, and inquiry history. In the case of B2B, it also manages information on multiple people in charge. Email delivery function This function can be used when implementing email marketing initiatives. It allows you to send a wide range of emails using step emails and retargeting emails , leading to long-term customer follow-up.