Best Practices for Effective Lead Axle Management

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Effective lead generation management is essential to instilling the key characteristics needed to build a motivated, results-oriented team. After all, you want your employees to develop and grow as the market does, otherwise they are likely to remain stagnant in their abilities. Management is one of the most important aspects of creating and maintaining not only a successful team, but also a corporate culture that helps them thrive.

Poor SDR management can lead to high turnover, which is something management must address from the start. Check out our best practices for effective lead generation management below.

Setting Goals for Effective SDR Management
Setting goals is critical to success in any business department, but it’s especially important for sales teams. Clarifying expectations is vital to ensuring your team knows exactly what their day-to-day activities are and what level of performance they should be striving for. It also helps managers track high performers, areas for improvement, and accurately forecast revenue.

Goals will vary depending on the business, but it's wise to be clear on the following:

Number of demos booked and conducted
Activity Levels: Target number of sets and personalized emails to be sent daily
Number of opportunities created
Sales Funnel and Revenue
However, goals should not only surround the business. Setting personal and career goals can be a huge motivator for team members, as well as create a better company culture. Make sure that POs regularly discuss things beyond salary and conversion rates with their SDRs.

Day-to-day management of SDR
Don’t forget the importance of excellent management skills – even the best SDRs can only succeed if management allows them to do so . They must have expert communication and coaching skills, as well as an analytical mind. More often than not, the best SDRs are those who aspired to the SDR role themselves, as they understand how challenging the job can be.