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Please check out the following articles, which explain topics such as "the importance of nurturing customers according to their phase" and "the importance of creating repeat customers." What is lead nurturing? Explaining why it is important, its relationship with CRM, specific measures, success stories, etc. What is lead nurturing? Explaining why it is important, its relationship with CRM, specific measures, success stories, etc. What is F2 conversion? Explaining the importance of repeat customer acquisition, how to calculate it, and measures to improve it What is F2 conversion? Explaining the importance of repeat customer acquisition, how to calculate it, and measures to improve it Ability to develop and improve products and services in line with customer needs A CRM system can manage information about "customer requests" as follows: Questions from customers who purchased the product Most requested improvements Customer survey results These customer requests are important data that can lead to improvements in products and services.


For example, if there are many survey results brazil telegram database that say of Product A is difficult to use," improving that part will lead to increased customer satisfaction. Since you can pinpoint the areas to be improved, you can invest resources in them without wasting unnecessary effort. If your CRM system has a survey creation function, it will be convenient because you can manage everything from survey creation to information management to action implementation all in one place.


Improving customer satisfaction and turning them into fans ultimately leads to improved LTV By utilizing the information from such CRM systems, you can improve customer satisfaction and ultimately turn them into fans by providing approaches and follow-ups tailored to their needs and making appropriate product improvements. Once customers become fans, they will continue to purchase for a longer period of time, which will improve LTV and increase sales for the entire company. Especially in business, as the " 1:5 rule " states, the cost of acquiring a new customer is about five times the cost of following up with an existing customer.