What are the benefits of using a CRM system

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Download the document Main divisions in segment delivery Main divisions in segment delivery Segmentation methods vary depending on the medium or product used for segmentation, but there are four main categories: Customer demographics Behavioral history Geographic variables Psychological variables (psychographics) Customer demographics "Customer demographics" is a method of segmenting customers based on general customer information, such as: age sex Family structure (married or unmarried, whether or not you have children, etc.) Occupation Highest level of education annual income They often include items based on demographics.


For example, if you are a company that sells products belize telegram database for children, you may want to check family structure and limit your advertising to "households with children." Behavioral history "Behavioral history" is a method of segmenting customers based on their behavioral patterns, such as: Where to buy (purchasing channel) Purchase date Purchased Items Number of purchases Purchase Frequency Last Purchase Date Viewed web page Time on site By segmenting based on actual customer behavior, you can more accurately consider "what kind of movement patterns customers take that lead to purchases?" For example, you can increase purchasing motivation by sending beauty-related deals to customers who frequently browse the "cosmetics category" on an e-commerce site.


Geographic variables "Geographic variables" are a method of segmenting customers based on information about their area of ​​residence, as shown below. Regions and areas of the world or Japan Population Density Climate (temperature, humidity, rainfall, etc.) Development level Culture and lifestyle religion Differences in geographical conditions can affect the sales of your company's products. For example, if you offer a high-priced to-consumer service, you can expect better results by limiting your advertising to residents in areas with high annual household incomes.