A competitor SEO analysis (also called SEO competitive analysis) is the process of researching your competitors to gather information about their keywords, content, and backlink strategy, and using that information to improve your own SEO.
In this article we will discuss:
Why a SEO competitor analysis is important
How to perform an SEO competitive analysis
How to Create an Actionable country area code philippines Competitive Analysis Report (+ Share a Free Template)
Why is a SEO competitor analysis important?
Understanding who your competitors are and analyzing their strategies and tactics is an integral part of any SEO strategy.
Because?
Because your company does not live in a vacuum.
There are dozens, if not hundreds, of websites with content similar to yours. And they are fighting for the same positions in Google.
And an SEO competitor analysis is the best way to stay one step ahead.
It can help you identify who is ranking high for your target keywords so you can:
Discover their winning strategies (and reproduce them)
Discover their weaknesses (and take advantage of
them)
Compare your current SEO performance with them
And more.
Now, it's time to discuss how to do it.
How to do a SEO competitor analysis
Let’s walk through the process of conducting a competitor SEO analysis.
Advice
Create a free Semrush account (no credit card required) to follow the steps in this guide.
Identify your competitors
SEO competitors are websites that appear in organic (unpaid) search results for the same keywords as you.
You can find them by searching your target keywords on Google. One by one. And see who ranks in the top 10.