Here everything is as simple as Captain Obvious. It turns out to be a standard funnel:
At the entrance are visitors to the main site, real buyers and clients of offline points of sale, users of social networks, those who got to your landing pages from the advertising network, through affiliate programs/links, etc.
Only a fraction of these customers sign up for an email subscription – if you hit the right pain point and offer the right lead magnet.
Conversion for trigger mailings is usually around 8-12% (this means that only 8-12% of the subscriber base can perform the target actions - follow the link in the letter, click on the call to action/CTA button). For promotional mailings, the rate is even lower - around 3-8% conversion.
And only with conversion clients can you continue to work – sell goods or services on the main site (in the online store).
If you don't work with your subscriber base and don't fill it with new contacts, you won't be able to sell anything through this channel. It turns out that your email marketing budget will be wasted.
The conclusion is also very simple. At first (and later on) one of the main tasks of email marketing is to increase the subscriber base.
The approximate size of the base, when you can start ivory-coast phone number data talking about sales figures is from 5 thousand and above. For example, according to the experience of individual agencies, you can collect a base as quickly as possible with a store website traffic of 30+ thousand unique visitors/month.
Principle two. It is easier and cheaper to sell to old clients than to new ones.
To attract new clients, you need to go through the funnel outlined above from the very beginning: create a landing page, purchase advertising, attract new visitors and filter out those who are really interested in your products or services.
To make a final sale, you need to introduce the user to the range and prices, show your advantages, prove the high quality of service, meet his expectations, and only somewhere at the very last stage can you close the deal.
Is it difficult? And it's the same every time.
It turns out to be expensive and not entirely effective, even if all processes are put on stream.
It's a different matter when you need to work with clients who are already familiar with you. They are more willing to make a deal so as not to look for another seller, and you save your time and money.
On average, acquiring a new client costs 5 times more than working with an existing base ( Invesp research ).
That is why you need to not just grow your subscriber base, but do it correctly – taking into account the interests and real usefulness for the audience.
If you choose the wrong lead magnet, the subscriber will hang in the database as a dead weight. You will continue to send him letters, pay for them, but all these efforts will not bring sales.