The goal of any marketing is to increase sales. And SMM marketing is no exception. The only caveat is that direct sales through social media are not always possible, so you often have to act indirectly.
This means that social platforms should be viewed primarily as advertising platforms. Advertising comes in different forms, and each type of advertising campaign may have its own narrow goals:
Increasing the number of requests (visits) to the main website of the company/brand.
Building up the core of the active audience (the clients most interested in the products/services). Please note that the active audience is not equal to the total number of clients.
Increased recognition.
Reputation management (reducing the effect of negative reviews, increasing audience loyalty).
Bringing important information to the attention of usa phone number data existing and future clients (as an analogue of the announcement system). This may be an update of the assortment, important terms of cooperation, a change in the work schedule, etc.
Help in choosing.
Obtaining up-to-date feedback and data for subsequent analysis of the market situation, current quality of products/services, testing hypotheses, etc.
And since social media channels are run directly by business representatives, rather than by indirect partners, companies can control all information flows with maximum precision and receive first-hand feedback.
Unlike one-way advertising formats, such as newspaper ads, billboards, contextual networks, TV, etc., on social media platforms, businesses almost always receive a two-way flow: “you to me, I to you.”
An interesting feature of SMM is upselling and returning customers. Even if a customer has already been on your site, put a product in a virtual basket, but did not complete the purchase, you can return him by offering more favorable terms of the transaction (due to personal discounts, bonuses, etc.). It is easy to offer related services or auxiliary goods, components, accessories, etc. to an already sold product. The main feature that makes this possible is the personalization of sales, because you retain the customer's contacts , and this allows you to transfer him from the status of a one-time buyer to a regular one.