” Engage your audience – This is bringing russian email list social proof into the game effective way. This can be done in a variety of ways – such as survey results, statistics, success stories, celebrity endorsements or case studies. Show Expert Endorsement – and “ordinary people,” but “experts in the field—professionals—sophisticated, critical, jaded” to document their reaction. Compare, contrast, and prove superiority – Schwartz reminds us to highlight the shortcomings of the old product or service alongside the advantages of the new one.
Your task is to compare and contrast why the new approach (with your product) is so much better than the old outdated practices (without your product). The B2B Copywriter’s Guide to Closing the Deal For example, check out this article to learn why beehiiv is changing the newsletter game and how you can use it to your competitive advantage. Imagine the black side – what Eugene calls the “heaven or hell” approach. He recommends pointing out problems and making readers feel uncomfortable.