In this way, user interest is generated and sales will arise from there .
For example: Jeni's Splendid Ice Creams, started as a small local business number code philippines in Columbus, Ohio that thanks to the use of social media and digital advertising has expanded its brand to have several locations around the United States.
This artisanal ice cream brand seeks to highlight its products for the combination of flavor, texture, consistency and presentation.
In the example video they manage to show these characteristics except for the taste, which becomes the viewer's motivation.
And most importantly, the approach they give the viewer is the ability to build their own “ice cream sandwich,” which greatly increases views.
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Do you realize that they are not trying to sell you a brand of ice cream, but rather they are teaching you a recipe?
You can apply this same strategy to your business.
You may say that yours has nothing to teach, but if you analyze it carefully, there is something that you know that your potential client doesn't.
Furthermore, the content you offer will not only provide something useful to your client but will educate them on the need to hire you.
Unconsciously, he will be realizing that he needs your products or services.
Educating your client is a powerful way to generate need and will help you gain lasting relationships that will allow you to open more doors for greater professional and personal growth.
As mentioned in the interview with Ann Handley on content marketing: “the marketing you do should inform, delight and/or educate your customers.”