IoT devices are switching to eSIM

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According to the authors of the study from Juniper Research, the market will be driven by the adoption of consumer devices with eSIM support - such as the recent release of Apple's iPhone 14, which only supports eSIM. "Apple will expand the deployment of eSIM-only devices in Europe throughout 2023, with eSIM technology key to minimizing the time spent negotiating roaming agreements in the fragmented European telecoms market," analysts from netherlands cell phone number list Juniper Research predict. They say the total number of smartphones using eSIM connectivity will increase from 986 million in 2023 to 3.5 billion by 2027, with manufacturers such as Google and Samsung developing equivalent eSIM-only Android devices to compete with Apple and maintain their position in the global market.

The study's author, Scarlett Woodford, noted that despite operators' concerns about the disruptive impact of eSIM on existing business models, growing support from smartphone makers will put additional pressure on operators. "In response, service providers must support eSIM connectivity to avoid losing subscribers as awareness of the technology increases," she said.

In June 2022, MTS representatives predicted that by the end of 2025, a quarter of all IoT devices in the Russian Federation will be connected via eSIM.

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By the end of 2025, a quarter of all IoT devices in the Russian Federation will be connected via eSIM. This is the forecast given by MTS. According to the company, the average annual growth rate of the IoT market in Russia will be 12% after a decline this year, and the market itself may grow to 208.5 billion rubles by 2026. Market players believe that for faster distribution of eSIM in Russia, the regulatory framework needs to be brought into compliance.

In September 2022, market players reported that about 2 million smartphones with eSIM technology were sold in Russia. This is almost 20% of all phones with eSIM sold since 2018.

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eSIM is growing in popularity
In less than 2022, about 2 million smartphones with eSIM technology have been sold in Russia. This is almost 20% of all phones with eSIM sold since 2018. Such data is provided by the M.Video-Eldorado group. Mobile operators note that the volume of remote eSIM connections via a mobile application has increased fourfold in the first half of 2022.

Representatives of the press service of M.Video-Eldorado say that smartphones with eSIM support are becoming increasingly popular on the Russian market, but the absolute advantage at the moment is with models only with the traditional SIM format. According to them, by the end of 2022, about 10% of smartphones sold on the Russian market turned out to be with eSIM - this is about 2.5 million devices, with a total market volume of about 24 million units. With eSIM, consumers mainly have access to devices from Apple and Samsung. The best-selling such smartphone last year was the iPhone 11 (128 GB). In 2022, devices only with eSIM and without a slot for a physical card appeared on the Russian market for the first time - smartphones from the iPhone 14 line.