What is a landing page?
A landing page is a web page that encourages the user to perform the action you have planned. Most often, a landing page is created specifically for a marketing or advertising campaign. This is the page where the user “lands” (from the English “land”) after clicking on a link in an email, social networks or other sites.
What is a landing page for?
Any page may look like a landing page, but there is a significant difference in their functions. A landing page is needed for a narrow audience and a specific purpose.
Its main task is not just to inform or attract attention, but to convert users into leads, sell a product or collect contacts. If you have exactly this task, then you need to create a landing page, or as it is also called, a “landing page”.
A landing page describes a service, product, event, or any other company offering, followed by a call to action and the tools to perform that action. There is no need to talk about the company's history or other services here. There are other pages on the site or other landing pages for that.
A simple example of such a need is a conference, about developing landing pages, for example. The page will indicate the name of the event, time and date, there will be an interesting description and a button - “Buy a ticket” or “Register”.
Users who want to learn how to create landing pages want to hear about the opportunities they will receive after visiting and about the pain points you will help them solve. They will be interested in learning about indonesia phone number data the speakers and reading reviews from other visitors. Information about your company, services, the “order landing page” button, etc. are secondary in this case, which means that all these elements will be superfluous on the landing page.
Who needs landing pages?
Let's start with how a landing page works.
The visitor sees a call to action. Then he fills out the form (buys a product, orders a service), because he found the right solution to his problem. You get an email address (if it's a contact collection) or profit (if it's a sale). As you can see, this scenario is used for two main purposes - lead generation or purchase/subscription .
If we talk about the areas of application of landing pages, there are many of them. Here are some examples of content and situations for which a landing page may be needed:
author's e-books, brochures and other materials in exchange for an e-mail address;
Subscription to a blog, website or regular mailing of any useful content;
registration for an online course;
registration and/or purchase of a ticket for an event;
sign up for a free trial of the product;
download mobile application;
any personalized consulting services and calculations;
selling one or more similar products from the same category.