Content Hacks, Purpose, Data: Highlights From Content Marketing Conference’s Second and Third Day Keynotes

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The Content Marketing Conference 2022 has reached its end, completing three days of events filled with great talks to help content marketers keep up to date with the main trends in the field. If you missed the main highlights of the first day, make sure to read it here before moving on to these following days — and prepare for some outstanding insights.

On the second day, the thematic sessions were aimed at optimization and distribution of content, two of the main content marketing pillars.

And closing the conference with a golden key on the last day, the keynotes covered performance and… comedy!

Curious about the best insights from the final days of #CMC22? Let’s check what was presented in the live keynotes and what content was in each session.

We’re living in an Experience Economy. Customer uae number data experience, or CX, is the new battlefield for winning over — and keeping — customers. According to a recent study by Gartner presented by Brittany Hodak (Keynote Speaker & Author of Creating Superfans), CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.

To Brittany, customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department. Everyone has the power to create superfans: loyal, enthusiastic customer advocates.

She shared her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects and customers. She said, “Stories accelerate the path to connection.”

Start with your story
A story is important to get people to pay attention to every matter. Super fans are created at the intersection of your story and customers’ story. It’s about the way you make customers feel. Stories are the key to creating a brand that customers know and trust. Every touchpoint is an opportunity to tell your brand’s story. It’s important to know what makes your brand special.