Use a variety of methods.
You can’t rely only on email or telephone to connect with busy prospects. You need to use a variety of tactics and methods, including texting and sending direct messages from social media platforms like LinkedIn, Twitter, and even Facebook.
Snail mail and courier are two methods that are underused in today’s technology-driven world and you can often connect with high-value prospects at industry conferences or networking events.
Become a resource for that person.
For example, if you know that your prospect struggles with employee turnover, look for information that addresses this issue. You don’t have to be the expert; in fact, you will earn even more credibility if you aren’t, because this demonstrates that you are in touch with their business challenges.
If you’re going to call, make sure that each message adds some type of value…avoid the approach I mentioned a few paragraphs ago.
One of the most frequently asked questions I get lebanon telegram data when discussing follow-up strategies with clients and salespeople is, “How much is too much?” or “How many calls should I make?”
There is no clear or definitive answer; however, here is my guiding rule:
The larger the sales opportunity, the more follow up calls or contact points you need to make and you have to determine what a high-value sales opportunity is for your particular business.
In my own sales training business, I will seldom try to reconnect with a prospect more than once or twice if the value of the sale is less than $500. However, I will make several attempts at closing sales that are worth several thousand dollars and I will be relentless in my follow up for a sales opportunity that has the potential to generate a five figure result.
Great follow up requires thought, effort, and energy. However, the more consistent and effective you are at executing this, the more you will increase your sales.Engage Your Audience With A Sales Dialogue
Here are a couple of tips from the pros for turning those monologues into more of a dialogue in your presentation that keeps your audience engaged and interested.