Do You Want A Customer For Now, or Forever?

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The first 200 customers Receive a FREE
Salt and Pepper Grinder (as seen on Oprah)
($70 value).

Or something even sexier— perhaps a new gadget out of Gourmet magazine etc.

Or maybe a FREE SUBSCRIPTION to Gourmet magazine…something that would excite the foodies and actually give them a reason to come to the store NOW.

And then after the first 200— I’d have something to offer THE REST of the customers that would REWARD THEM for taking the time to come to the store and encourage them to buy more.

Remember: the hard cost for the stupid salt and pepper set is probably $10.

Would it be worth spending $10 to attract a customer who will be put into your contact database, who will probably spend an average of $100 or more per visit FOREVER and who will refer you to other high-end customers FOREVER?

YES!!!

So remember – when you’re coming up with luxembourg telegram data your next latest and greatest sales promotion…to actually think of what your customer would like.

And don’t get caught in the trap of instant gratification vs. long term rewards.

Remember, you want your customers to be “SLOW FOOD” customers who will stick with you for the long haul and keep coming back.

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