One of the biggest concerns for many companies

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Pollution lawsuit
Coca-Cola is a major polluter with its non-biodegradable packaging. In June 2021, the Earth Island Institute filed a lawsuit against Coca-Cola, stating that they use misleading marketing by claiming to be a sustainable and environmentally friendly company, while in reality they are the largest contributor to global plastic pollution. Coca-Cola was favored in the lawsuits, as the criticism focused on ambitious claims that were vague and unquantifiable. In 2020, Coca-Cola also faced a lawsuit, along with other leading companies that use plastic bottles. A California environmental group filed this lawsuit. They were further accused of being held responsible for polluting the oceans and the earth.

Fierce competition
Coca-Cola has a strong and clear position in the market. However, it is not denmark whatsapp number data immune to fierce competition. Coca-Cola’s direct competition comes from soft drink companies such as Pepsi, Red Bull, etc. Indirect competition often comes from wine and beer companies such as Starbucks, Lipton juices, Costa coffee, Tropicana, Nescafé, and Nestle. Although these indirect competitors do not produce the same product as Coca-Cola, they have other soft drink alternatives for their customers. Direct competitors, of which Pepsi is the largest, make the same or similar products and target the same customers.

Economic uncertainty
, including Coca-Cola, is economic uncertainty. In 2016, Coca-Cola reported a decline in sales in 28 countries, including Nigeria and Russia. In 2020, sales declined due to the pandemic, but not as much as expected. Coca-Cola will experience a decline in sales in 2022 due to the price increase. However, the country is sharing in the global economic uncertainty caused by inflation, currency volatility, pandemic-related mobility restrictions and geopolitical tensions.