AI technology is also used to power Alexa, Amazon's voice-controlled virtual assistant

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Constant drive for innovation: Amazon has always been a company that has never shied away from embracing the latest technological advancements and incorporating them into its business model. This has served the company quite well and explains the significant investments they have made in a wide range of areas such as artificial intelligence (AI), cloud computing, robotics, drone delivery services, and so on. Let’s take a look at how technology is impacting the company.
The Rise of AI: Various forms of technological advancement, especially in areas brazil whatsapp number data such as the rise of artificial intelligence, could impact Amazon’s operations and competitiveness. For example, Amazon uses AI technology in a wide range of business-related activities, such as:
The use of artificial intelligence and machine learning to improve personalized product recommendations by analyzing buyer purchasing patterns and other aspects of customer behavior;

This form of technology also forms the backbone of Amazon Go, a series of cashierless convenience stores operated by the company.
Adopting Blockchain Technology : In addition to AI, developing new technologies such as blockchain is another area that Amazon is exploring as a way to expand its business. One potential use case for blockchain technology is to improve the transparency and security of Amazon’s supply chain operations.