The Origin Story of Gucci

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Gucci has become a timeless symbol of luxury and opulence over the past decades, with its roots dating back to 1921, when founder Guccio Gucci set up a small leather shop in Florence, Italy. Guccio valued quality craftsmanship and initially specialized in producing handcrafted luggage and items for the elite. His son, Aldo, recognized the potential and expanded the business, taking over operations shortly thereafter and beginning to branch the company out into new ventures, including the opening of the brand’s first store in New York City, located in the Savoy Plaza Hotel – just 15 days before his father’s death.

In 1953, America was first introduced to an iconic fashion house when australia whatsapp number data Jackie Kennedy carried an instantly famous Gucci bag to her husband John F.'s presidential inauguration ceremony - which has since lent itself to being rechristened 'Jackie'. The event only served to further enhance their reputation in the American market and add global recognition to their popularity throughout Europe.

The following decade would prove even more successful, as she commissioned a custom printed scarf when Princess Grace of Monaco visited the Gucci boutique in Milan; it was named 'Flora', after her favourite flower, creating yet another staple that helped cement Gucci's place in high society circles. They further cemented their presence by launching their first-ever fragrance line in 1975, amid rapid expansion into Europe and Japan (which saw the addition of even more stores). In 1982, Rodolfo Gucci assumed control of the company, with his son Maurizio overseeing operations until 1995. By this point, the Gucci family had divested 50% of their shares to Investcorp shareholders eight years earlier in 1987, and completed a 100% ownership transfer to Investcorp in 1993.