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The decline in market share was a consequence of the cessation of smartphone deliveries to Russia by leading global brands, primarily Apple and Samsung, Alexander Surkov specified. Year-on-year, they decreased by 22%, to 27.5 million devices. Chinese brands, which by the end of 2022 occupied three-quarters of the Russian market in real terms, did not immediately manage to fill the empty niche.

In addition, consumers brazil mobile number database reduced their spending on non-essential goods in the second quarter, the expert says. But later the market made up for these volumes when the situation normalized and deferred demand appeared - Russia's share grew to 3.1% in the third quarter of 2022 and to 2.9% in the fourth quarter, GS Group calculated. Parallel imports, price stability and market saturation with brands from China, according to Alexander Surkov, will lead to Russia regaining sixth place this year, and its share in the next few years will be no lower than 2.5%.
The Samsung press service noted that product deliveries to Russia are still suspended, and the company has not made a decision on their resumption.

— We are seeing a gradual recovery of Russians' interest in smartphones. At the end of 2022 and the beginning of 2023, the market decline slowed down, now we are seeing a trend towards increasing demand: the number of visitors to the online store website and traffic at points of sale is growing, — the press service of MTS noted. Its representative attributes this to the growth of the assortment. By the end of last year, retailers began to bring more goods in a short time, and competition between Chinese manufacturers led to the emergence of a large number of promotions and discounts, which further motivates people to buy new gadgets, he says.

In Spite of Anti-Records

Leading analyst of Mobile Research Group Eldar Murtazin agrees that by the end of this year Russia may regain its lost positions in the global smartphone sales rankings. After the start of the trade war against Russia in the second quarter of 2022, there was a slump, but then, against the backdrop of parallel imports and the expansion of Chinese brands, this figure began to grow, the expert notes. As a result, in 2023, the Russian market will most likely remain at the level of last year, but the global market may shrink significantly, the expert does not rule out.