The Importance of Follow-Up with Telemarketing Prospects

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With your brand.Over time some of your subscribers will become inactive. These subscribers are not . Only bad for business, but they can actually hurt your future email marketing performance.Before you . Remove them from your list, try sending a win-back email campaign to remind them why . They signed up in the first place. It’s easy to do, and you might even . Turn these people into customers. In this post, we'll explain why you don’t want to be inactive . Users on your list and teach you how to set up an effective re-engagement email .


Campaign with mailerlite.What is a re-engagement email bahrain business email database campaign?A re-engagement email campaign is a sequence of . Emails designed to encourage inactive subscribers to interact with your messages. This is achieved through . Subject lines, offers and content that stands out from your brand’s regular campaigns. When inactive . Subscribers interact with your re-engagement campaigns, they are marked as active and remain subscribed to . Your email list. People who ignore your re-engagement messages are automatically unsubscribed. It can seem . Counterintuitive to delete subscribers as you worked so hard to get them.


But, people who . Not interacting with your emails isn't providing any value to your brand. They may even . Be hurting your email marketing efforts—we’ll explain why in the next section. Ultimately, a re-engagement . Campaign results in a higher-quality email list filled with people who engage with your messages . And your brand.Why it's important to re-engage inactive customers the biggest reason to re-engage inactive customers . Is that people who read your messages are more likely to buy from your company. . You significantly increase the value of a contact when you re-engage them.