Beginner's Guide to Creating 301 Redirects in WordPress

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It's frustrating to try to access a page and then get a "page not found" error. This can damage your brand and your visitors may simply move on to another website.

At WPBeginner, we know that broken links can affect user experience and SEO, so we use All in One SEO to redirect our users to the content they are looking for.

If someone visits your site via an old link to a page that has moved, a 301 redirect will automatically take them to the new page so they don't get a 404 "page not found" error.

In this article, we will show you how to create 301 redirects in list of benin cell phone number WordPress using All in One SEO and other tools to provide a better user experience and improve your keyword rankings.


A redirect is a way for your WordPress website to automatically send users to a new address when the site they're trying to visit has been moved or replaced. It's similar to the way a post office forwards your mail when you move.

There are different types of redirects, identified by numbers such as 301, 302, and 307. They automatically redirect your user's web browser to a different URL when they try to visit a page that doesn't exist.

In this beginner's guide, we'll focus on 301 redirects because they're the most important type. They tell the browser that the page has been permanently moved to the new location and that you don't intend to move it back.