When it comes to effective marketing, it’s less and less about distributing large amounts of ads and posts. Instead, it’s more and more about creating valuable content for the right audience.
As we always hear, a picture is worth a thousand words. But video goes even further: it can have an impact, add value and connect with the public.
Video Marketing shouldn’t be something that companies do occasionally to increase brand awareness. Instead, videos should be present on any company’s website for a variety of purposes!
Lights, camera and… action! Come with us on this journey and discover how Video Marketing can help your company grow:
Audience preferred content
According to data shared by HubSpot , 90% of customers say that product videos help them make purchasing decisions. And 64% admit that they are more likely to buy an item online after watching a video about that same product. Video marketing is now expected by the public and audiovisual is one of the content formats preferred by customers.
Increase brand recognition
This format helps to promote your brand and brazil whatsapp number promotes a good connection between the company and the customer. If your goal is to attract the public's attention, use Video Marketing! It will increase your company's recognition and create a new image for your brand.
Conversion rate growth
According to WordStream , placing a video on a landing page is enough to increase the conversion rate by up to 80%. Publishing content in video format on various digital platforms will increase the conversion rate. In other words, the higher your company's conversion rate, the greater the increase in sales.
Better search engine rankings
Search engines value the publication of videos , which results in a better ranking of your pages. Being in the main searches of search engines like Google attracts the attention of the public. In addition, it increases the competitiveness of your company in the digital world .
Featured on social media
It is no longer news that social networks are one of the greatest allies of Digital Marketing . Currently, social media encourages content in video format with its most current resources.
Facebook has been rewarding video for some time now, but it has had a major impact since 2016, when it launched Facebook Live. Instagram has implemented not only the Live format, but also Stories, IGTV and Reels . The social network TikTok is a current phenomenon focused on video publishing and live broadcasts.
However, the classic YouTube remains the second most popular social network in the world. LinkedIn, which is more focused on business, also values the video format on profiles and business pages. All of these networks allow the display of video ads, enabling a higher Return on Advertising Spend (ROAS).
ROI that pays off!
Not only does this format allow for a favorable Return on Advertising Investment (ROAS), it also provides a higher Return on Investment (ROI). The versatility of this format is a great advantage for companies, with production costs offsetting the ROI.
As you can see, using video content generates a series of advantages for your business. What are you waiting for? If video marketing is not yet an integral part of your marketing plan, it is time to enjoy its benefits!
Count on SUBA 's help to implement Video Marketing in your communication strategy and make your company grow.