2. Use the indirect approach with answers to very number philippines common questions to spread on social media answers to very common questions Reading articles online by very good SEO consultants, I have had the opportunity to appreciate their ability to develop the topic of link building in all its aspects. For example, Salvatore Capolupo, SEO off page specialist, in the section of his blog dedicated to this topic , talks about the indirect approach to earn links. You can find all the details in his article, here, instead, I will briefly explain what it is about. If your audience (your customers) often find themselves “asking” Google for the answer to questions related to your industry, here’s what you can do: write a really very comprehensive answer to a frequently asked question and publish it in an article on your website/blog (don't be hasty, maybe not all your potential customers have the desire and time to read, but you must not allow yourself to leave out some details or your answer might not be considered comprehensive enough) publish your article on all your social channels and promote it (perhaps being careful to mainly reach an audience that is really interested in your sector) wait… (now that you've thrown the bait, in fact, it will be your readers who will share your post, and therefore your link, around the web if they consider it useful and worthy) 3.
Outperform your competitors' articles with the skyscraper technique skyscrapers Another link building technique is proposed to us by Alessandro Aru (who, in turn, learned it from Brian Dean ) and you can read it, in all its details, in his article . Briefly, I'll explain what it consists of (even in this case the time required is a lot and the chances of receiving a backlink are not that high): go to with which you would like to position yourself and carefully read the articles (pages) that are in the top positions (our competitors' skyscrapers) find out what these articles are missing to be truly perfect (or, at least, better) create an article yourself covering the same topics and adding whatever good things you think are missing in your competitors' content (build an even taller and more beautiful skyscraper) Find all the websites that link to your competitors' sites and inform them of your new resource (possibly highlighting the improvements you've made) How to write high-quality and relevant content? As for the creation of content for the web , as well as for the analysis of relevant keywords , you can choose to rely on our web agency in Forlì Cesena, or you can take a look at our guide on how to create SEO content for your blog , or, finally, you can follow another suggestion always from Alessandro Aru: do a search on BuzzSumo to find the most popular topics of the moment among the most engaging articles and blogs.