store sales volumes;
retail space;
technical equipment;
features of product delivery.
In addition, the development of the saudi arabia mobile number product list is based on factors such as:
number of consumers served;
income level of buyers;
presence in the area served by the store of production facilities, educational institutions, etc.;
location of the point in relation to similar retail facilities (here it is necessary to take into account the range of products offered by competitors).
Most often, specialized stores have a narrower assortment compared to department stores, but they offer more varieties of products (they differ in the depth of the product list).
Nuances of forming assortment in retail
The rules for the sale of certain types of goods provide for the right of retail outlets to independently form a list of products sold, taking into account their specialization.
Store employees develop an assortment that includes product items and their varieties that must be on display on a permanent basis. Such lists provide a higher quality level of customer service, since they guarantee the systematic availability of the necessary products by maintaining the stability of the product line.
It should be noted that the completeness of the trade list implies providing consumers with a choice of product items. In turn, the stability of the assortment list is a characteristic indicating the constant availability of certain types of products in the store. These indicators are expressed by the corresponding coefficients (completeness and stability of the assortment).
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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Formation of assortment of goods in wholesale trade
Let's consider the procedure for forming a product range in wholesale trade.
The first step is to make a list of the main product groups and subgroups. It is important to consider the needs of retail companies and the specifics of their specialization. For example, a company that supplies wholesale automotive chemicals to retailers must create an assortment that meets the requirements of its customers: supermarkets, auto parts stores, car services, gas station markets, etc.
The next step is to determine the number of product types for each item. Here, it is necessary to take into account the entry of new products into the market in this segment and include them in the product range. At the same time, outdated items and those for which demand has significantly fallen should be excluded from the list of offered products.
The product range is formed on the basis of a list of products corresponding to the required price list width and containing a minimum set of items that must be available. It is recommended to draw up a line of products sold for the entire year. During this period, the required adjustments can be made to the list. The purpose of forming a line of products sold is to ensure control over the completeness and stability of the assortment in the warehouse.