3 Keys to position yourself in the minds of your clients with Industrial Marketing

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For any company that executes an industrial marketing strategy (B2B) , it is vital to position its brand in the minds of potential customers and although this sounds easy, it is not about monopolizing all possible visibility spaces. Positioning is a challenge, especially today where competition is high and standing out from the competition is a priority.

Remember that positioning is about how your vietnam email list customers perceive your business and a large part of this task is in your hands. Of course, in order to improve any aspect of your business, it is essential to measure it.


It is necessary to identify how your clients see you and build the messages that will help you add value to your proposal. On this occasion, we show you the best positioning strategies that you can implement in your industrial marketing strategy :



1. Identify your Ideal Company/Client


To start positioning your brand, you need to define your ideal client/company . These are the companies that are most likely to connect with your proposal. To do this, you must study and analyze the characteristics of your best clients and look for common aspects between them.

Through social media like LinkedIn, Facebook , and digital tools like Google Analytics, surveys, and forms, you can collect and identify data from potential customers who visit your website or interact with your brand.