The audience looks for inspiration in magazines

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Create a blog or digital magazine in which to publish content about the destination in which the hotel is located.
Implement a content marketing strategy that distributes articles through social networks, newsletters, influencers, display networks and other media.

Create organic social media content such as YouTube videos showcasing inspiring activities and locations.
Use display and social media remarketing focused on brand fans.
At this point, it is important to ecuador email list establish KPIs that allow you to analyze whether you are reaching the right audience , such as: reach, impressions, CTR, or engagement on social networks and the web.


At this point, the audience has already chosen our destination for their next trip and is starting to look for accommodation . Therefore, in this case the objective must be to create brand value , get relevant traffic and convince visitors to include our hotel among their options to consider .


To do this, the message has to focus on highlighting the best that the accommodation has to offer users and presenting itself as the best option for their next trip. Additionally, at this point it is also interesting to promote the areas close to the hotel since users are finding out which is the best neighborhood or area in which to stay.


At this point, the audience will be browsing through the Google search network, OTAs, review sites, blogs, specialized media, recommendations or social networks to find the best accommodation in the desired destination.

Optimize the SEO strategy by working on interesting keyword niches, improving on-page content and acquiring quality backlinks.
Work on Google Ads campaigns focused on the most relevant concepts.
Optimize your Google My Business listing and try to increase the number of positive reviews.
Use segmented and personalized display campaigns based on each user profile.